In dealing with the press, do yourself a favor, stick with one of three responses: (a) I know and I can tell you; (b) I know and I can't tell you; (c) I don't know.

If you've got some news that you don't want to get noticed, put it out Friday afternoon 4:00 pm.

When you're talking to the media, be a well, not a fountain.

You can write a column about one thing, or you can write a column about three things, and tie them up with an over-arching theme. But a two-thing column will never hang together.

Get it first, but first get it right.

Rules for a White House Spokesman: No. 1 is always tell the truth. I've got only one currency, that's the truth. There are 10,000 ways to say "no comment," and I've used 9,999 of them. The second rule is don't be afraid to say, "I don't know." You may look dumb, but if you don't know you can't give them hot air because it always shows on your face.

Never argue with people who buy ink by the gallon.