Doing business without advertising is like winking at a girl in the dark: you know what you are doing, but nobody else does.

When the client moans and sighs Make his logo twice the size. If he still should prove refractory, Show a picture of his factory. Only in the gravest cases Should you show the clients' faces.

Is it not clear that a product which must spend fortunes advertising, drawing attention to itself, is probably not one we need?

I think that I shall never see a billboard lovely as a tree.

Good times, bad times, there will always be advertising. In good times, people want to advertise; in bad times, they have to.

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.